With the championship returning to Europe and World War II still at the forefront of memories, FIFA chose to base the World Cup in that most neutral of countries - Switzerland. The Swiss had promised to build several purpose-built stadia and, though they did not quite come through with their promises, it was to be a profitable time for FIFA and the host nation.
Top box-office draw was undoubtedly a Hungarian team that had swept all before them at the 1952 Olympics in Helsinki. Playing a flowing attacking game that centred around a deep-lying centre-forward in Nandor Hidegutki and the explosive talents of inside-left and captain Ferenc Puskas, they had been unbeaten in four years.